Privacy Notice
Last updated: 15 October 2026
Who we are
The Daily Grind is run by Alex Kelly, a sole trader in the United Kingdom. Alex Kelly is the data controller for the personal data described here, meaning we decide how and why it is used.
What we collect and why
- Waiting-list email address and consent — to notify you when The Daily Grind launches, only with your consent. We do not use this list for other marketing. We delete it after the launch notification or when you withdraw consent.
- Account details (name, email, sign-in details from Google or Apple) — to create and run your account. Legal basis: contract.
- Content you create (caption requests, scheduled captions, photos, locations) — to provide the service. Legal basis: contract.
- Subscription status — to give you Pro access. Legal basis: contract.
- Technical data (IP address, device and browser info, usage logs) — to keep the service secure, prevent fraud and fix problems. Legal basis: legitimate interests.
- Support messages — to help you. Legal basis: legitimate interests.
Favourites and caption history are stored only in your own browser unless you sign in.
Who we share it with
- Service providers who host the app, store data and run the AI that writes captions (your caption requests are sent to them for this purpose only).
- Paddle, our Merchant of Record, which sells the subscription and handles payments, tax and invoicing. Paddle processes your payment details under its own privacy notice.
- Professional advisers such as accountants or lawyers, when needed.
- Authorities where the law requires it.
We never sell your data.
International transfers
Some providers may process data outside the UK. When they do, we rely on adequacy decisions or standard contractual clauses to keep it protected.
How long we keep it
We keep your data while your account is open. When you close it, or it's no longer needed, we delete or anonymise it, except where we must keep records by law (for example, tax).
Your rights
Under UK GDPR you can ask to access, correct, delete, restrict or move your data, object to how we use it, and withdraw consent at any time. We'll reply within one month. You can also complain to the Information Commissioner's Office (ico.org.uk).
Security
We use encryption, access controls and private storage so only you can see your captions and photos.
Cookies
We use only essential browser storage to keep you signed in and remember your favourites and history. We don't use advertising or analytics cookies. You can clear this storage in your browser settings, though you'll be signed out.
Contact
To use your rights or ask a question, contact Alex Kelly through the support details provided in the app.